Lux Nemus is an interactive projection experience and a part of Metsä Group’s visitor centre Pro Nemus. It consists of a collection of custom built walls featuring Metsä’s wood, fibre, and other innovative products.
The product collages are enriched with projections, enabling visitors to interact with the walls through a touch screen. The visitor can highlight individual products and explore and learn more about them through unique light projections.
The core of the installation is to showcase how Metsä Group utilizes every part of a tree as efficiently as possible for the purpose which creates the most value.
Visitors can interact with the installation by selecting a product via touch screen. The wall then reacts, highlighting the selected product with a bespoke animated light projection. Each custom projection reveals unique qualities of the product by showing how the product is used or visualising material features through visual and motion design.
Complementing the projections visitors also have the option to read more about selected wood products on the control screen.
One of the most challenging tasks of the project needed multiple iterations until we came up with a spotlight solution. The hardest thing to solve was to achieve the correct balance of keeping the users attention between the projections on the wall and what was happening on the control touch screen.
This was achieved through coordinating the motion and transitions with millisecond level precision and customized timing for every product.
To maximise readability and brightness of the projections in daylight conditions we concentrated on the visual language using clear white shapes and lines sprinkled with Metsä’s signature green as accents.
The key driver in all projections was motion design. Transitions and seamlessly looping animations throughout the installations being essential in displaying unique product features.
Classic projections are non-interactive, usually designed for big surfaces and only work in dark environments, so that light repaints the canvas or a wall or a building, making the surface basically unrecognisable. Lux Nemus breaks all those norms.
All projections are interactive, projected in 3D on top of a multitude of small surfaced objects and instead of covering surfaces we willingly wanted the projections to work in harmony with the wood products keeping textures and form visible in a fairly lit space.
We used Lightform 3D projection mapping technology that allowed us to edit and fit projections as precise as possible to the objects. Giving control on a millimetre precision base and allowing to test animations in realtime.
In the process we fitted up to 200 individual surface masks and created over 430 individual video clips. The result in many cases creating the illusion of wood seeming to glow by itself – instead of a traditional projector impression where basically light is projected flat on top of flat surface.